Monday, October 14, 2013

The Importance Of Content In Search Engine Optimization

Because search engine optimization generally tends to revolve around such things as keywords, tags, and backlinks, it can be easy for people to forget that content is an important part of building a website as well - and to even assume that content is not so important at all - but even with as powerful as search engine optimization can be for getting people to your website, it will be important for you to understand that content is a big piece of the puzzle as well.

One thing that will make a big difference in how important your website ends up being will be the amount of time each visitor who comes your way spends on your site, as visitors are unlikely to bring you any money - and are unlikely to share your site with others or return again - if they only spend about 15 seconds on your site, and the best way to get readers to stick around is to provide them with valuable content!

Of course, another big part of the SEO puzzle will be the "sharing" readers do, as each time readers share your site with others, you will gain additional traffic, and will gain valuable backlinks; one part of focusing on your content will be that you make it easy for readers to share your site with others, and that you encourage them to do so.

And finally, a lot of peolpe commit the mistake on their website of trying so hard to focus on keywords that they forget to make their content good; realize that if you write content that is centered around a single, primary keyword, your secondary keywords will naturally occur and bring your traffic as a result.

When you keep in mind the importance of content in regards to search engine optimization, you will be able to give your readers a whole lot more on your website - and will get a whole lot more out of your website as a result!

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Thank you!
Stephen Ha

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