Monday, October 28, 2013

How to Market to an Attentive Audience

Marketing is in the middle of a drastic movement of change. Gone are the days where the most effective form of marketing is through interruptions in entertainment. Magazine ads, commercials, and direct mailings are still being used but are no longer the most cost effective ways to advertise. Defenses for this type of advertisement are being developed by consumers. If they can recognize that they are being sold to they will tune out the media trying to do it.

Instead the best way to market now involves a more lengthy process. Advertising to people is now best done once you have their permission to do so. Many different methods can be used to accomplish this. Offering a discount, valuable coupon, or free item in return for a survey are a few examples. The customer will spend time interacting with you when they partake in any of these ways. At this point you will be on the way to developing a relationship with them.

The time of a customer is extremely valuable and their permission to occupy it is gold to a business. Using the internet is the best way to offer these perks. There will be many costs involved for those offering surveys for items or coupons. You would need envelopes, stamps, and physical copies of the coupons. These costly supplies can be eliminated by the use of the internet thus allowing you to market this way much cheaper.

When you market in this way people will statistically pay attention to what you are trying to sell them. They also will take a longer period of time to pay attention. This marketing is no different than any other kind in terms of its transparency. The customer will be ok with you marketing to them though and this is what makes this method different. They will still be getting something they want to compensate for this time even though they may not want to purchase the main item you are marketing.

Local Businesses do not fully understand the power of the  internet as I do...I can increase your online presence which will result in more business for you...for more info call me at 1-774-521-8936 or email me at 1stpageranking@gmail.com put local business help in the subject line please...
Thank you!
Stephen Ha

No comments:

Post a Comment