Keep Your Customers Coming Back For More

If you are in business, you have surely learned the importance of keeping the customers you have already. After all, 80% of your business comes from 20% of your customers - and no matter how many times you have heard that, it is always worth hearing again! Because of the fact that a small percentage of your customers keep you afloat, it is absolutely vital that you understand the best ways to keep these customers coming back for more, and then to also understand how to turn new customers into repeat customers.

One area where a lot of businesses fail is by focusing too much on the new trying to get them in and trying to get them to come back. New customers should not be your first priority, because - although new customers are important - they are not your main source of profit.

There are several ways to keep your repeat customers happy, but the best way is to find out what they say! If you get to know your customers, you will be able to find out their opinions on different things you are doing with your business. If lots of customers like a certain aspect of your business, that aspect is in good shape; if a lot of them voice displeasure over an aspect, it is time to consider change. A lot of large businesses avoid this step, thinking that it is impossible to get to know customers; and while this is true when it comes to getting to know them "individually," there are still such ways as customer surveys, customer service, and online response forms that will allow you to get to know what your customers are thinking.

After you have taken care of your current customers - making sure you have a solid foundation in place - you can add "new customers" to your scope of focus. This is where advertising comes in handy, but the best way to keep these customers once they come to you is by creating loyalty! If you are a small business, you will continue to grow as long as you take the time to get to know your customers as individuals. And if you are a large company, create a sense of familiarity and community with your new customers, and they will keep coming back.

Failure and success in business are both easy; but success just takes learning how to keep your customers coming back, and it is a lot more profitable than failure!

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Thank you!
Stephen Ha