Whenever the opportunity strikes, you will be able to hand out your business card if you have one handy to give. But even though a business card can be a great tool, it can also be completely pointless if you do not know how to design your business card effectively. Your business card should do more than just list a name and a phone number; it should also create an urge to call!
Even if you have a conversation with someone before giving your business card to them, they might not remember late where each business card they have came from. In fact, depending on the kind of person you give the card to, they might end up with a pocket full of business cards at the end of every day! In addition to clearly stating who you are and how you can be reached, your business card should also clearly state what you do. If your company's name does not make it perfectly clear what the company does, at least make sure the card itself makes it perfectly clear!
You should also include your logo on the card, but make sure that the logo is not so intrusive that it takes over the whole card! Remember: Even though the logo is an important element, it is only one element of the card; it should be noticeable, but it should not be the focal point.
Also, pay a little bit of extra money to make sure you are getting high-quality business cards, as this will reflect well on your business. After all, imagine yourself looking through a stack of cards for plumbers and deciding who to call first; you are likely to call the person whose card looks the most professional.
While it is easy for your business card to help your business, it is also very easy for your business card to hurt your business. Spend a bit of extra time to make your card effective, and spend a bit of extra money to make your card look great!
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