When a customer visits you in your store (or even when they call you - or even when they visit your website!), you will hope for them to make a purchase, but one thing you will want to make sure of is that you do not harass them in your efforts to nudge them in this direction; learn to help your customers as much as they need, but to do so in such a way that they do not feel that you are "pushing" them to buy.
Making it easy for people to make returns and exchanges is another big part of having success in business (even though this might seem counterproductive on the surface!); a lot of times, customers will end up with the wrong product through no fault of their own, or will end up with a product that is defective, and when you are able to build a reputation with customers of being a place that works with them when this happens, they will be far more likely to turn your way when it is time to shop.
And always giving your customers a place they will want to come back to will be the biggest thing of all for customer service, and this means treating them with respect and always making them feel welcome each time they step into your store.
As you go through all the strategic steps you will go through in order to achieve success with your business, make sure you keep customer service in mind - always realizing that this is as important as anything else when you want your business to thrive.
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Stephen Ha